Joanne Reynolds
​
Email: joannereynolds001@gmail.com
With 15 years of experience leading design for both consumer and custom applications across B2B and B2C markets, I bring a proven track record in guiding teams to define and execute digital experience strategies. My expertise lies in enhancing UI/UX for applications and websites by leveraging both quantitative and qualitative insights.
At Salesloft, a leading enterprise B2B SaaS company, I manage a diverse team of designers and researchers, focusing on creating an experience that empowers sales teams to optimize outreach, manage deals more efficiently, forecast revenue, and refine selling skills.
​
Previously, at Cars, a B2C company with a B2B component serving dealers, I led a team of designers focused on improving consumer retention while mentoring designers across junior to senior levels.
I excel in strategic planning, team leadership, and execution, and am passionate about delivering high-impact design solutions that drive business growth. I am eager to bring my extensive experience, leadership, and fresh perspective to a dynamic organization focused on innovation and user-centered design.
​
​
My Expertise
1
Leading
With over 15 years of experience leading design projects across diverse industries—including Enterprise SaaS, financial services, CPG, e-commerce, and Ad Tech—I provide strategic direction to solve complex design challenges and deliver user-centric solutions for transactional applications and mobile apps.
2
Managing
Experienced in people management, coaching, and scaling design teams to help individuals develop the skills they need to grow and thrive in their careers. I align team members' career goals with company objectives to drive impactful, successful outcomes.
3
Practicing
Strong conceptual skills and a hands-on approach to creating intuitive, high-impact designs. Experienced in leading collaborative design sessions, conducting usability tests, and translating complex problems into elegant solutions that meet both user needs and business goals.
